Sonos kicks off 11.11 early on Lazada: up to 40% off, plus exclusive home theatre bundles

Sonos/Lazada promo image supplied with the news release.

Sonos headlines Lazada Singapore's Super Brand Day on Monday, 9 November 2026, with early 11.11 deals, two exclusive home theatre sets, and an upgrade programme for existing Sonos owners.

If you have been waiting for 11.11 to upgrade your home sound, Sonos is starting early in Singapore. TC Acoustic, the authorised distributor of Sonos in Singapore, is launching a Sonos Super Brand Day on Lazada on Monday, 9 November 2026, with savings of up to 40% across the Sonos range through exclusive platform vouchers.

A Lazada Super Brand Day is a dedicated 24-hour sales event where a single brand takes centre stage with its biggest discounts, exclusive bundles and limited-time deals of the day. This time, the spotlight falls on Sonos, described in the release as one of the top-selling audio brands on Lazada.

Early 11.11 deals, not just a one-day sale

Super Brand Day is also Sonos's early start to 11.11. Shoppers get early access to 11.11 deals, exclusive home theatre bundles and savings of up to 40% across the range.

The campaign spotlights three products in particular: the Sonos Beam Ultra, Sonos Ace Ultra and Sonos Play. The wider range in the sale also includes home theatre and soundbars such as the Sonos Arc Ultra, and smart and wireless speakers such as the Sonos Era 100 and Era 300.

The celebrations continue through Lazada's 11.11 campaign, running from 10 November at 8pm to 13 November. Alongside the one-day exclusives below, other Super Brand Day promotions extend into the 11.11 period until 13 November, including the newly launched Beam Ultra and Ace Ultra.

The two Super Brand Day exclusive bundles

Only on 9 November, Super Brand Day offers these two exclusive home theatre sets at discounted prices, with vouchers applied:

Super Brand Day exclusive bundle | RRP | Super Brand Day price (with vouchers) | Saving (with vouchers)

Beam Ultra + Sub Mini + 1 Play | $2,717 | $2,194 | 19% off

Arc Ultra + Sub 4 + 2 Era 300 + 1 Play | $5,695 | $4,454 | 22% off

The headline saving of up to 40% applies across the Sonos range, not to these two bundles specifically — those two are 19% and 22% off respectively, as shown above. Check the Lazada listing for the final voucher terms before checkout, as the release states the bundle prices are with vouchers.

Upgrade programme for existing Sonos owners

From 9 to 15 November, TC Acoustic is also running a Sonos Upgrade Programme. Owners of Sonos Ace and Sonos Beam will be able to receive vouchers of up to $350 to purchase selected products and bundles.

Note that this programme is in-store only: it will be available at the Wheelock pop-up store and the Flagship Store at Level 3, not, on the information supplied, through Lazada.

Try before you buy at Wheelock Place

From 7 to 15 November, a Sonos Flagship Store pop-up will be set up on the ground floor of Wheelock Place. Visitors can take an interactive, personalised quiz, sharing what they love listening to and watching and where they would like better sound at home, and receive tailored Sonos speaker recommendations.

That is followed by a guided journey to dedicated listening stations at the Sonos Flagship Store at Level 3 — useful if you are deciding between a soundbar set-up and a multi-speaker set-up, and want to hear the difference before committing to a bundle.